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The peculiar term animal magnetism, like its cousin, mesmerism, has entered and remained in our language for over two hundred years, a seeming anomaly in a technological and scientific age. Many people have little or no idea of the original meaning of these words. Apart from their common use, they lie at the basis of the origin of hypnosis and hypnotherapy. And the subject of hypnosis itself retains its perennial and universal power to fascinate, whether we like it or hate it.